专业从事英文搜索引擎优化|关注搜索动态Search Engine Optimization(SEO)

3net Search Engine Marketing Blog - Online marketing articles on blogs / blogging, internet advertising, search engine marketing, social media, and web design / development.

• 10e20 - Chris Winfield and team blog about search marketing, social media and design.
• 5 Star Affiliate Programs Blog - Linda Buquet blogs about affiliate marketing, contextual advertising and marketing online.

A 

• Aaron Shear on SEO - This pedigreed SEO with a history at Inktomi, SEO Inc and now shopping.com blogs about search marketing.
• About: Web Search - Wendy Boswell covers the search engines for About.com.
• Accessible Web Design - Joe Dolson on accessibiliy.
• adCenter Blog - The official blog of Microsoft adCenter.
• AdGeek - Direct response copywriter Jeff Horsager offers a nice mix of marketing, optimization, email marketing and social media with an eye towards metrics and analytics. “If it can be measured, it can be improved.”
• ad:tech blog - Official blog for the ad:tech conferences.
• agerhart - Andrew Gerhart, the Director of SEO for Primedia Automotive, writes about in-house SEO issues, optimization, web 2.0 topics and search engine news.
• aimClear Search Marketing Blog - Another Minnesota based blogger makes the list with Marty Weintraub blogging about paid search marketing and organic SEO with the purpose of demystifying common topics that come up in his interactions with clients.
• Alibi Productions Blog - Drew Stauffer’s blog about marketing online.
• Alister Cameron - Blog consultant, web designer and father of four blogs about blogging and search marketing.
• Altogether Digital - A group blog from the team at London based search marketing agency Altogether, which is a result of the merging of eyefall, DC Interact & Meme, blogs about SEO, PPC and affiliate marketing.
• Andy Beard - Lives in Poland, runs his business from the UK and blogs about the search industry, blogging, niche and affiliate marketing.
• AOL Search Blog - The official search blog for AOL.
• Apogee Weblog - Richard Ball of Apogee Web Consulting blogs about search engine marketing, small business growth, web analytics and pixel advertising.
• Ask.com Blog - Official blog for Ask.com
• Ask Kalena - Kalena Jordan offers search engine tips and advice.

B

• Baron VC - Sam Baron writes about social media.
• Beanstalk SEO Blog - Dave Davies blogs about news in the search engine and online marketing industry.
• Beginning SEO Podcast - David Brown and Brian Mark do a podcast talking about the fundamentals of search engine optimization.
• Beyond the Paid - Melissa Mackey who is a Search Marketing Director for MagazineLine and recent winner of a free pass to Search Marketing Expo blogs about search engine marketing.
• BIG marketing for small business - Rajan Sodhi’s fairly new blog on common and uncommon marketing tactics for small businesses.
• biggNuts - Dax Herrerra, black hat SEO and book author.
• Big OAK SEO blog - Shell Harris blogs about all angels of SEO.
• Bill Hartzer - Bill has redone his site and blogs about a wide variety of topics ranging from the search marketing industry to linking to monetizing web site content.
• Biznology - IBM Distinguished Engineer Mike Moran’s blog on search.
• Blizzard Internet Marketing - Group blog and newsletter from the team at Blizzard Internet Marketing.
• Blogation - David Z. Hawk provides unique tips on Google AdWords, Yahoo Search Marketing and affiliate marketing.
• BloggerDesign - Thomas McMahon’s blog (aka TwisterMC) on blog design, usability and marketing.
• Blogs and Feeds - Amanda Watlington’s blog on blogging, RSS and search marketing.
• Blue Hat SEO - Eli writes about advanced SEO tactics.
• BoogyBonBon - Levi, founder of WordZe blogs about making money online and the MyGen simple site generator.
• BPWrap - Barry Welford’s blog about internet marketing.
• Brad Fallon - Long time SEO.
• Brandon Hopkins - Made a big hit with a link building post which hit the home page on Digg.
• Brian White - Googler on the search spam team blogs personal interests, but mostly Google. Think the Google spam team doesn’t know about the latest paid link schemes? Guess again.
• Britopian - Michael Brito, formerly with HP and now with Yahoo, writes about social media and marketing online.
• Bruce Clay Blog - Lisa Barone performs her blog magic covering the search marketing industry.
• BUMPzee SEO/SEM Community - An interesting community that aggregates the blog RSS feeds of it’s members. In a way, this acts like an aggregator or RSS mashup.
• Business Blog Consulting - A group blog started by Rick Bruner.
• business2blog: B2Day - The latest ideas from Business 2.0 editor Erick Schonfeld

C

• Cameron Olthuis - Personal blog with some search and SMO/SMM thrown in.
• Cape Cod SEO - Small business SEO and PPC plus a little about Cape Cod from Derek J Edmond.
• Capture the Conversation - Internet Marketing Methodologies from Room 214, Inc co-founders James Clark & Jason Cormier.
• Cartoon Barry - Barry Schwartz’s pseudo personal blog. Also includes links to posts from his work at Search Engine Roundtable and Search Engine Land.
• Catalyst Search Marketing Blog - Heather Frahm, President of Catalystonline, writes about issues related to healthcare and pharma search marketing.
• Catherine “Cat” Seda - Long, long time, search marketer!
• Charlene Li’s Blog - Forrester Analyst blog that also covers search marketing.
• Clix Marketing Blog - PPC Expert David Szetela has lots of speaking gigs. I just wish he’d post more often on industry news and tips on paid search advertising.
• ClearSaleing Blog - I came upon this search marketing agency blog indirectly and found it to be chock full of great posts with practical advice and clear insight from people who know what they’re talking about without all the pomp and circumstance you see on the prima donna SEO blogs. Well done!
• Comparison Engines - Brian Smith’s popular blog on comparison shopping engines.
• Commerce360 Blog - Craig Danuloff posts about search marketing and analytics.
• Compete Blog - Online trends and insightful findings from the team at Compete.com.
• comScore Networks - Feed for comScore press releases.
• ContextWeb Internet Advertising Blog - John Ebbert writes about online and contextual advertising with info for publishers and advertisers.
• Conversion Rater - Pat McCarthy shows you how to make the web convert for your goals.
• Convertup - Brian Thibault, aka Bonez / TBO, blogs about usability, search engine rankings and general website marketing strategy.
• Copyblogger - Brian Clark’s most excellent blog on copywriting and marketing.
• Cornwall SEO blog - Lyndon Antcliff’s SEO & social media blog.
• Cre8pc - The lovely and super smart Kim Krause’s blog on usability and holistic search marketing.
• Cre8tive Flow - Cre8asiteforums group blog.
• Create Business Growth - Christine O’Kelly writes about blogging, copywriting and small business marketing online.
• CrunchNotes - Michael Arrington’s less formal blog as a companion to Techcrunch.
• Cshel SEO and PR - Carolyn Shelby, who helps Neil and Cameron on their podcast, Rush Hour, writes about online marketing for small businesses.

D

• Daggle - The man, the legend, Mr. Danny Sullivan: Hero of search marketing.
• David Naylor - DaveN, a favorite UK based search marketer who isn’t afraid of wearing a black hat from time to time.
• Did-It Frog Blog - “We’ve got a whole pond-full of experts at Did-It who want their croaking voices heard.”
• Diva Marketing Blog - Toby Bloomberg’s blog on marketing with blogs.
• DMA Search Engine Marketing Council Blog - Direct Marketing Association SEMC blog.
• Dosh Dosh - This anime spotted blog written by Maki, a Political Science and Philosophy student in Toronto Canada, is all about making money online and along with that comes posts about professional blogging, affiliate marketing, get-paid-to programs, advertising networks and social media monetization.

E

• Earl of Grey’s Blog - Runs syndk8 blackhat SEO forum, Affiliate Earners and probably other things I’ll never know about. Also blogs periodic and humorously sarcastic observations of the search industry.
• eBuzzMaster - Personal blog of self proclaimed SEO geek, Meg Walker, from Network Solutions covering online advertising, search marketing and SEO.
• eCommerce Blog - Ethan from Baltimore based Groove eCommerce posts on this newer blog about industry and company news followed by topics ranging from SEO to analytics.
• eConsultancy Internet Marketing & News - Group blog from the team at eConsultancy.
• eCopt eCommerce Optimization - If you’re looking for practical examples and insight into the world of online retailing, then Matt’s eCopt blog is the place to subscribe to offering an array of articles, tips, tricks, tutorials on running an eCommerce business or storefront.
• E-Marketing Performance - Stoney deGeyter and the team from Pole Position Marketing offer up search marketing information to render your competition powerless.
• Elixr Systems Blog - James Peggie and Dylan Downhill post about SEO, PPC and online PR.
• eMarketing Talk Show - Cindy Turrietta podcast show on search marketing.
• Emergence Media - Daniel Riveong’s excellent blog on internet marketing and social media.
• Enquisite Search Metrics Blog - While this blog name carries a “metrics” label, the past month’s entries have actually been interviews with interesting search marketing people ranging from to Greg Boser to Josh Stylman. The blog is from Richard of Zwicky of Metamend, the company that created the Enquisite free search metrics software.
• Epiphany Solutions Blog - UK based search marketing agency blog.
• Eradicate Perplexity - Scott Orth does his best to demystify search engine marketing.
• Eric Lander’s Blog - A “jack of all trades” in-house marketer for ADP, Eric writes about content monetization and contextual advertising as well as the usual SEO, pay per click and search engine topics.
• eTraffic Jams Blog - Michael Pedone writes about SEO.
• eWhisper.net - Brad Geddes thoughts on advertising, PPC and the web.
• ExperienceCurve - Karl Long’s blog on marketing, social media and customer experience.

F

• fantomNews - A long time blog written by Ralph Tagtmeir who’s known to have some serious black hat, ip delivery (cloaking) skills, also includes a weekly fantOon or cartoon about search marketing.
• Finding the Sweet Spot - Scott Clark, a web marketer from Kentucky blogs about a variet of personal and professional interests including SEO.
• First Page Fitness Blog - Everett Sizemore blogs about his specialty area of search marketing - health and fitness SEO.
• FishSEO - Scott Fish keeps you up-to-date on the latest SEO news and techniques.
• flashpoint - Yahoo Ian Kennedy’s blog on social media advertising.
• Flyte Blog - Rich Brooks writes about web marketing for small business.
• freshblog - The team at Fresh Egg, Ammon Johns’ UK search marketing agency post about work, search marketing and industry observations.
• FroggBlog - Not to be confused with, umm ribbit, the “Frog Blog” from U.S. based Did-It, this blog belongs to the team at LeapFrogg, a UK based which aspires to writing opinions, original ideas and personal observations about SEO, paid search and social media.
• Fused Nation - Scott Boyd, aka “marketing guy” blogs about UK search marketing news, gossip and discussions.

G

• Getting Granular - Digital Grit’s company blog written mostly by Aimee Kessler Evans with observations on the search marketing industry.
• GOODROI Internet Marketing - Greg Niland’s blog, also the host of GoodKarma Online Marketing Radio Show.
• Google Analytics Blog - Official blog for Google Analytics with tips and resources from the GA team.
• Google Base Blog - Official Google Base blog.
• Google Blogoscoped - Phillip Lenssen’s blog about mostly Google.
• Google Code Blog - Google API’s and more.
• Google Operating System - Ionut Alex Chitu offers uUnofficial news and tips about Google.
• Google Watch - Steve Bryant from Ziff Davis watches Google.
• Google Webmaster Central blog - Posts from the Google Webmaster Central team including wisdom from Vanessa Fox and Adam Lasnik.
• Google Webmasters Help FAQ - Alan Doherty, John Honeck, John Mueller, Richard Hearne and Sebastian write this unofficial Google Webmasters Help Forum blog drawing attention to the many, many questions and answers that get posted.
• Google Webmaster Help Google Group - A forum, not a blog, but valuable nonetheless.
• Google’s Blogs ‘n More - Mix of official Google feeds from Google Blogscoped.
• Googling Google ZDNet - Garett Rogers from ZDNet blogs about what Google is up to.
• Got Ads? - John K. blogs about advertising revolving around Google.
• Gray Hat Search Engine News - excellent SEO humor is offered up by Chris Ridings and Gurtie.
• Graywolf’s SEO Blog - Michael Gray blogs about social media and grayhat SEO.
• Great Finds - iCrossing company blog about marketing online.
• Greg Hartnett - Internet entrepreneur (BOTW.org and other sites), husband, father, activist and all around great guy.
• Grokdotcom - Group blog from Future Now. Also includes a nifty search marketing blogs aggregator feed.
• Gypsy Bandito - Media maven CT Moore (Chris Moore) posts lots of video and on a variety of topics ranging from PR, Marketing, Advertising and some SEO.

H

• Hamlet Batista dot Com - This SEO blog promises a focus on the more advanced search engine optimization tactics drawn from personal experience with SEO consulting as well as affiliate marketing.
• High Rankings Advisor Archives - SEO legend Jill Whalen’s newsletter available via RSS.
• HitTail - Mike Levin blogs about Connors Communication’s tool HitTail.
• Hitwise Intelligence - The HitWise team posts tasty insights about search trends.
• Hybrid SEM Blog - Joe Whyte writes about old school and new school SEO.

I

• ibrian - Brian Turner’s business blog. He also writes for SEOmoz (until Rebecca comments that he doesn’t anymore) and Threadwatch.
• I Hate Google.org - Dan Kramer writes about sSearch engine optimization news and tidbits.
• I Love Jack Daniels - Dave Child offers a nice mix of design, development, cheats and marketing.
• IncrediBILL’s Random Rants - Bill Atchison on, “Stopping scrapers and spammers and a whole lot more”.
• Influential Interactive Marketing - Rohit Bhargava, VP Interactive Marketing for Ogilvy Public Relations on marketing online.
• In Search of Stuff - Humorous look at the search marketing industry by Scottie Claiborne and Michael Motherwell.
• Inside AdSense - Official blog for Google AdSense.
• Inside AdWords - Official blog for Google AdWords.
• Inside the Marketers Studio - David Berkowitz’s blog on internet marketing.
• InsideGoogle - Nathan Weinberg’s long time blog about Google and the search industry.
• Internet Marketing Blog - Chris Garrett of Performancing fame.
• Internet Marketing Monitor - A paid staff of writers at IMM pull internet marketing industry stories of the day as well as case studies and add commentary.
• Internet News - A general internet marketing and search news blog by Gwen Harris.
• IR Thoughts - Dr E. Garcia offers an array of posts covering news, papers, and theses on information retrieval, data mining, and search engine technology with a penchant for dispelling myths about Latent Semantic Indexing promoted by sinister SEOs.
• Irish Wonder’s Black Hat SEO Blog - A blog about blackhat, general SEO issues and other things related to the life on the web.

J

• Jaan’s Search Marketing Blog - Jaan Kanellis, aka “IncredibleHelp”, blogs mostly about SEO with a few rants about the industry here and there.
• Jeremy Zawodny’s blog - Famous or infamous? Yahoo employee.
• Jim Boykin Internet Marketing Blog - Jim Boykin’s excellent blog about SEO, link building and running a SEO firm.
• JLH Design Blog - Fellow Minnesotan John Honeck really wants you to buy him a beer and along the way, this designer blogs advice about search optimization with an emphasis on all things Google.
• Joe’s Sem Blog - Joe Williams from the UK writes mostly about PPC search marketing.
• Joe Whyte - Joe writes about everything from PPC to SEO to social media to industry news.
• John Battelle’s Searchblog - Famous co-founder of Wired magazine posts about the search engine industry.
• John Scott’s Internet Marketing Blog - V7N founder posts on SEO.
• johnon.com - John Andrews on competitive webmastering and SEO.
• Jonathan Mendez’s Blog - Branding, usability, paid search and analytics.
• Joost de Valk - Joost de Valk blogs about web design and SEO from the Netherlands.
• Joseph Morin - Travels - Joe consults, works with Pubcon and should post more often.
• Justilien - Link building guru posts about - link building!
• Jason-seo - Link building and articles

K

• Karl Ribas - Blogs mostly about search engine news, pay per click and tools.
• KoMarketing Associates SEM Blog - A group/company blog covering SEO, PPC, events, industry news/trends, tips and a lot of personal insight. These folks are clearly involved in, and have an opinion on, what goes on in the industry.

L

• Lee Dodd - Lee Dodd of Elite Retreat and Earner’s Forums blogs about forum marketing and SEO.
• Lies, Damed Lies - Microsoft’s Ian Thomas, who leads Microsoft’s new web analytics solution effort, blogs about online marketing and web analytics.
• LifeDev - Glen Stansberry blogs about personal productivity, web 2.0 and social media.
• Link Building Blog - Patrick Gavin and Andy Hagans of Text Link Ads post about link marketing.
• LinkJuicy - This new blog from Peter DaVanzo of SearchEngineBlog.com fame, promises to deliver all things related to link building and includes a recent interview with Ralph Tegtmeier, aka Fantomaster.
• LocalMN Blog - Paul Jahn writes about local search marketing from Minnesota.
• LogicWerks - Vural Cifci kinda sorta writes this blog about industry news. I have to say, it barely made this list because of all the ads and overabundance of links posts.
• Lonely Marketer - Patrick Schaber’s blog about being an in-house search marketing manager.

M

• marciahoo - Marcia Welter, a previous moderator for WebmasterWorld, blogs about the search marketing industry, SEO and interesting forum threads.
• Manhattan Marketing Maven - Danny Flamberg blogs about all aspects of marketing including marketing online.
• Market Position - A group blog about search marketing from WebTrends, owners of Web Position Gold.
• Marketing Experiments Blog - Real-time data, insights, answers, and advice from Flint McGlaughlin’s team at MEC
• Marketing.fm - Lee Jones Eric Friedman post about online marketing and advertising. Labs.
• Marketing Logic - Matt Bailey, one of my favorite conference speakers, blogs about search marketing, analytics and usability.
• Marketing Pilgrim - Andy Beal’s super stupendous blog on search engine industry news. 
• Marketing Profs Daily Fix - With managing editor, Ann Handley, this group blog posts on all things marketing with participants ranging from Eric Ward to Stephan Spencer to BL Ochman.
• MarketingVOX - Previously Marketing Wonk, this post I-Search publication founded by Tig Tillinghast.
• MasterLink Search Marketing Blog - Mark Barrera and Kimber Cook write about search engine optimization.
• Matt Cutts - Google’s famous engineer and search spam fighter dispels wisdom, insight and squashes SEO myths.
• Media Buyer Planner - Online media publication from the same folks that bring you MarketingVox.
• Media Relations Blog - Blog about new media PR and media relations.
• Metaverse Business Blog - A blog about Second Life marketing.
• Micro Persuasion - Steve Rubel from Edelman PR on new and social media, web 2.0 and marketing online.
• Mike Grehan Says - Old school SEO Mike Grehan blogs about his world travels and the SEO column he writes for ClickZ.
• Mike the Internet Guy - Recent winner of best local search blog, Mike Belasco writes about all aspects of marketing online.
• Mikkel deMib Svendsen - I have no idea what this blog is “really” about because it’s in Danish and my 9 months in Denmark 14 years ago isn’t helping any. What I DO know is Mikkel from many, many search marketing conferences in his signature bright, and I mean bright colored suits talking about some serious online marketing, not just black-gray-white hat search engine optimization. If you do speak Danish, I’m sure you’re in for a treat. Tak!
• MIMA Search Marketing - A blog for the in-house and agency search marketers in Minneapolis and St. Paul.
• mimaseosemgeeks at Yahoo! Groups - Discussion thread for search marketers in the Midwest.
• Modern B2B Marketing - Jon Miller of marketo blogs about BtoB marketing online.
• MoreVisibility SEM Blog - The team at MoreVisibility cover industry news & events, online advertising, CPC, analytics and updates on the Search Engines.
• Morrison - Observations about the search marketing industry from Liam Morrison in Ireland.
• Mr SEO - Joe Balestrino’s SEO blog.
• MSN Sandbox - Where MSN posts beta applications for testing.
• MSN Search’s WebLog - Official blog for MSN Search.
• Multilingual Search - Andy Atkins Kruger and friends around the world blog about search engines and search marketing news happening outside North America.

N

• Natural Search Blog - Group blog covering natural search engine optimization.
• Net Business Blog - Matt Coddington writes about affiliate marketing, CPA, PPC, SEO/SEM, eBooks, domaining and web development.
• NewspaperGrl - Janet Meiners writes about internet and affiliate marketing.
• New PR - Digg style community for new media public relations stories - started by Constantin Basturea of Converseon.
• Niall Kennedy - Self proclaimed RSS geek with previous work experience at Microsoft and Technorati, posts about blogs, feeds and business.
• Nielsen Technical Services Blog - Another long-time Minneapolis based SEO blogs about the search engine marketing industry.
• NLC Internet Marketing Blog - A light posting group blog from the folks at non linear creations.
• No NonSense Internet Marketing - A true geek in the best sense, Bruce Hopkins markets his own sites and blogs about SEO and AdSense.

O

• Occam’s Razor - Avinash Kaushik offers quantitative and qualitative insights into online marketing.
• Official Google Webmaster Central Blog - Official blog from Google’s Webmasters.
• Oilman - Todd Freisen
• Online Business by Brian Mark - Emerging trends & technology for online businesses.
• Online Marketing :: Robin Good - What you need to know about online marketing.
• Online Marketing Blog - Lee Odden and TopRank team members blog about search marketing, social media as well as interviews and conference coverage.
• Organic Search Engine Marketing Strategies - Organic & PPC traffic strategies from Hendry Lee.
• Original Signal - Transmitting Marketing - A little bit of everything from Peter van der Noord, Patrick Huisinga, Tako Steinz and Gert Goet.
• Out of My Gord - Gord Hotchkiss of Enquiro blogs about search from time to time.

P

• Pandia - Internet searching blog from Per & Susanne Koch of Norway.
• Paul J. Bruemmer on Search - The name says it all.
• pepperjamBlog - The team at Pepperjam blogs about search and affiliate marketing along with search engine industry observations.
• Performancing.com - Community site/blog about making money through blogging.
• Peter Norvig - Technical papers, essays and other materials from Peter Norvig.
• Peter T Davis - Covering everything from business management to web marketing.
• Pheedo - Official blog for Bill Flitter’s Pheedo blog advertising service.
• Phil’s Blogservations - The perso-professional PR & media blog from Phil Gomes.
• Phil Bradley’s Blog - Internet searching, web design & search engine developments for librarians.
• Pilkster - Simon Pilkington’s SEO & marketing scrapbook from Australia.
• Pink Internet Marketing Blog - Aspiring SEO consultant, Danielle Gauthier, blogs decidedly pink and with a sense of humor about a range of topics ranging from monetizing blogs to personal posts to internet marketing.
• PPC Blog - UK PPC specialist Dan Sharp offers news, articles, discussions, and all things pay per click.
• PPC Discussions - Jeremy Mayes writes about paid search with particular emphasis on Google AdWords and Microsoft adCenter.
• Practical Blogging - Adsense, affiliate advertising & general blogging help from Robyn Tippins.
• Probing Gray Matter - Yahoo in-house SEO diva Laura Lippay blogs using the Y!360 platform on search engine optimization, searching and a bit of “Yahooishness” mixed in for flavor.
• ProBlogger Blog Tips - Darren Rowse helps bloggers add income to their blogs.
• Pronet Advertising - Started by Neil Patel and now written mostly by Muhammad Saleem, this blog doles out SEO and social media optimization wisdom daily.
• Pubcon blog - Official blog for Brett Tabke’s WebmasterWorld Pubcon conference.
• PushONline Marketing - Great blog from the UK doing the full social media thing: images, videos, MySpace and some nods to Twitter. Not without a dose of good humor, check out the videos, “Number One on the Google”, or even better, “Bitch Got Wide Feed”. Brilliant.

中国企业海外营销思路需要慎重考虑

今年是中国国内许多企业进入WTO的第六个年头，想想02年前很多企业眼巴巴的想进入国际市场，6年了，中国企业，你们成熟了么？

           前几天和effective的 吴懿女士谈到了国内企业在海外的发展状况，尽管我们都相信在未来的多元化世界中，中国企业都会有很大成就，但就现在实际情况来说，很多国内的企业在国外目 前的状况都是举步维艰，并没有当初想象的那么好。究竟是什么问题使得这些当时意气风发的企业面临着入不敷出，在死亡线上挣扎呢？点石小鹏就一些问题进行了深入研究后发现，大概问题如下：

            1、市场定位的不够清晰，前期调查没有深入，造成资源的浪费却没有收益

             市场的定位直 接决定了产品和企业的高度，世界著名营销学大师菲利普·科特勒早就给出了看似十分浅显的总结：“一个公司只要生产出合适的产品，制定一种合适的价格，并以 一种合适的方式卖给所需要的人，那么这个企业就可能取得成功。 ”但他给的是一个模糊的概念，什么是合适的产品、价格乃至合适的方式，最重要什么是需求者，这些都需要针对不同的企业做不同的前期调查。很多国内的公司都 过于相信中国的一些市场调查机构、网站等等提供的所谓的数据和调查，看到他们说什么就是什么，觉得直接应该马上应该走出国门，但这些数据真实性姑且不论， 但没有经过自己的一番过滤，就头脑发热的去盲从。前期的调查和市场定位都没有做好，就想和国际上的大企业和一些本地化公司竞争，这不是一种画饼充饥的做法 么？

               2、本地程度不够

               前一段时间ebay宣布暂时放弃中国市场，google在中国的推广策略一直饱受争议，这些都是在揭示着一个道理：最终用户群体的需求才是整个营销思路的 重点。这里想起了和吴懿女士谈化时一个问题：“一家中国公司想打进欧洲市场，如果做市场推广是找中国的公司还是欧洲本地的公司？”相信这个问题稍微有点商 业化常识的都知道，最终的选择结果是欧洲公司，为什么？毕竟它是本地的公司，它相对来说比较熟悉欧洲人的性格，爱好，而且他真实的接触本地客户和市场竞争 者。这里并不去比较欧洲公司和中国公司的大小和资源等等，仅仅是从地域和本地化角度来说。很多中国公司到了海外，仍然按照中国的模式来进行推广，大打廉价 牌，这样的方式只是在打压自己的空间。